On the evening of February 29, finance forum invited the general manager in Excellence Group, Li Jing lady. Miss Li for everybody detailed interpretation of the value of the Internet in the form of real estate value and the first tier cities in recent hot property market situation explained, and make own analyses and forecasts for the future of the Chinese real estate.

    Since the twenty-first century, Chinese residential real estate industry can be said that after 10 years of the “golden period of development. At present, can be said to have entered the silver era. With the advent of the Internet era, the real estate industry value chain is changing, for example, from the past simple relationship in the real estate developers, banks lending and consumers evolved into today’s real estate investment cycle (including investment management, trust investment, land, real estate investment cycle (Investment Management , trust and investment, land throughput), real estate development cycle (planning, design, construction construction, iT services, sales and marketing, property management) and asset securitization cycle (mortgage services, financial and insurance services) industry value chain, which also makes real estate in this year and a very vigorous development.

    At present, China’s economic development is from rapid growth to the turn for high-speed growth for structures requiring constant optimization and upgrading, power from factor driven, investment driven to innovation driven. From the list of financial reform, including open the deposit interest rate cap, accelerate the establishment of private banks, decentralization the approval of IPO, all reflects the government hopes to strengthen the ability of financial by simplifying the administrative examination.In terms of monetary policy, long-term rates also showed the decreasing trend, and the real estate industry, the future housing demand remains space, also in a competitive industry, investment layout, industry profits and innovation will appear to change.

    As for the future development of the real estate industry, Miss Li believes from the overall perspective, the real estate industry still plays an important role in the whole economy, the state will continue to support for the industry, and in the demographic dividend and the city under the process of industry, there is still have spaces for development. But because of industry upgrade, profits decline, the risk of city differentiation and other reasons, has been basically impossible path to achieve the rapid growth of enterprises relies solely on the scale development of the traditional real estate industry.

    Finally, Miss Li introduced the real estate industry how to through the innovation to create new demand. At present, the mobile Internet is changing the space definition, Internet thinking and methodology can also use in real estate industry. For example, using big data, allowing the real estate industry to achieve precision marketing, to avoid data silos, through the mode of platform, developers and Internet O2O business cooperation. In addition to this, with equal values of premium memberships with high commercial value, it will become a very important development direction of the real estate industry.

Li Jing, general manager of large customers department in Excellence Group, mainly responsible for the bulk of trading, asset management and real estate finance research. Received the Master’s degree in business administration in the Chinese University of Hong Kong.

(Submitted by： Xie Huayang)